The app store that treats you as an adult
Saturday September 4th 2010

Give the people what they want

Users send us a ton of app requests and while we don’t develop apps ourselves, we do pass your suggestions on to developers.  The feedback you’ve given us has helped us get a firm grasp on what you’re looking for when you browse MiKandi.   And that feedback is quite beneficial to new adult-content app developers. 

Here’s what users have to say:

Think outside the Mobile Site box.  The most common request we get by far is for NATIVE APPLICATIONS!  Users want more than optimized mobile browsing.  They want to harness the power of their phones for a richer, more exciting, and let’s face it, sexier, experience.  Think one-handed navigation by using a flick of the wrist.  Or accessing internal hardware such as GPS to find hotties in your neighborhood, and then “BUMP”ing your contact information to each other.   

Peacock.  So you’ve got an awesome app idea.  Dress it up.  In the mating world, we’ve gotta peacock to attract a mate.   Your app isn’t any different.  Give your app the proverbial ‘nails done and hair did’ treatment to attract users:  a splash page, hot and recognizable icon, sharp graphics, and high quality content.

Hook’em.  Once you’ve snagged their attention, keep it!  You can stock an app and see a steady number of installations, but the usage stats may not be as favorable.  Several studies show that app usage drops significantly just a couple of weeks after installation.  How do you keep our attention?  Update often.  Feature modes or content that can be unlocked with game play, virtual currency, or usage.  Introduce something new and unexpected to the user experience.  And above all: make it addictive.    Remember, it doesn’t have to be elaborate to be crack cocaine addictive.  Tetris, anyone?

Don’t neglect the female consumer.  Developing an adult sex app?  According to Theresa Flynt, VP of Marketing at Hustler, women make up for 56% of business at her company’s video stores.  “And the female audience is increasing,” she adds. “Women are buying more porn.”

But it’s more than just nudie flix: women are a large force in social gaming.  And they’re loyal.  Some studies show that “85% of women use five or less [social] games regularly.”  And with social gaming comes virtual currency.  What do ya know?  Women love virtual currency too!  (Coming to MiKandi soon.)

Men will go where the women are.  You have a social networking app.  And it’s full of dudes.  Frustrated dudes.  Frustrated dudes that will uninstall your app and leave you a poor rating because it was a sausage fest.  If you attract more female users, you will have more happy male users.  Unless your social networking app is targeted to gay men.  If so, please disregard this last point, and keep up the good work!  ;)

Customer support.  At MiKandi, we don’t review apps.  Once you publish, your app is available within minutes on the marketplace.  We tell users to contact you if they have any questions or issues with your app.  Be accessible through your website, Facebook fan page, Twitter account, and for Pete’s sake, answer your emails!

Market your app.  MiKandi only looks good if our developers look good.  So when we see you’ve put a lot of thought into your app, we help you get the word out through  our Twitter account, Facebook page, website, and blog.  If you want more exposure, pimp out your app.   No one notices a wallflower afterall.

At MiKandi, we like to keep a close repertoire with our user and developer communities.  We’re always curious to know what you’re thinking, what you want, and what we can do for you.  So if you have more feedback, please add a comment or email us at mikandi@mikandi.com

Developers, if you have press releases, video and screenshots for marketing campaigns, please send them to developer@mikandi.com.

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